Significant technology upgrades and a richly sophisticated design make the PowerShot SD4500 IS Digital ELPH camera so easy to say "yes" to. Your best shot is never too far away, thanks to a hugely powerful lens that boasts a 10x Optical Zoom. Your videos will have all the lifelike realism of Full HD (1920 x 1080) – and you'll share them instantly on your HDTV with a simple cable connection. You'll shoot what you want, when you want, and in every situation your images will be better than you ever imagined. Canon's HS SYSTEM (10.0 Megapixel back-illuminated CMOS sensor plus DIGIC 4 Image Processor) delivers gorgeous images in low light, while the advanced Smart AUTO intelligently manages an expanded, diverse array of shooting situations for stills and videos, so you can focus on composition and creativity. You'll have easy, intuitive access to features that put your photography on the cutting edge, like Super Slow Motion Movie and High-Speed Burst. While this fresh, modern take on a style icon will certainly get your PowerShot SD4500 IS Digital ELPH camera noticed, you'll find just as much to notice in its ramped up power and performance.