The Nikon EM (Photo) was developed as a small, cute, easy-to-use "SLR Camera for Women", appealing to a market whose needs were not being met sufficie

The Nikon EM (Photo) was developed as a small, cute, easy-to-use "SLR Camera for Women", appealing to a market whose needs were not being met sufficiently by conventional heavy, "uncute" SLR cameras on the market at the time.