Cheap. Good color saturation and handles bright light very well. Little flare or blown out highlights when using this film. Also, seems to handle skin tones better than Fuji 100, particularly with flash. Also, this film is nearly universally available, so any lab, anywhere, should be able to print it correctly.

Needs a lot of light.

I was well satisified with this film when I shot four rolls of Volleyball players in bright sun. This film handled the extremes of bright sand, and dark shadows very well. The color rendering and saturation were all excellent and the prints were very sharp. I recommend it for any bright light situation, but not if you are using a flash indoors. This film does work well with fill flash outdoors, however.

Customer Service

no used

Similar Products Used:

Fuji 100 (Reala, Superia and Super HQ), Agfa 100 Optima II

A very affordable high-quality film. The color saturation is very nice. It is great for candids and portraits.

None so far

A very good film for its price and even those more expensive. Reliable, and never gives me any un-expected trouble. Highly recommended! Usually I buy them in a package of 4 rolls and go nuts shooting them! It is so cheap I don't have to worry about wasted frames. You can't blame this film for any mistake you made! Just make sure you'll get an index print if you shoot the way I shoot!

Customer Service

None needed

Similar Products Used:

T-Max 400 (BW)
Kodak Ektachrom 60
Ilford HP 5 Plus
Etc etc

Extremely fine grain: excellent for enlargements and detail.

None.

Despite recent comments on high color saturation, this has not affected my work. It is excellent for portraiture and produces pleasing skin tones. Also, when taking portraits it is usually desired for there to be a lower depth of field and so with 100 ISO, the backgrounds are blurred allowing the subject to really stand out. A great deal for me, take lots of great looking pictures for a low cost. Why bother with the 200 when you could get the 100 for much less and can perform in pretty much the same situations?

Similar Products Used:

Kodak Gold 200
Kodak Gold 400

None

Over saturation of colors. Faces take on a blushed look.

Don't waste you money on this film. I recently bought my first "good" camera and I have been trying out different films to see which ones I like the best. So far Fuji's Reala is leading the pack. I also had great results with Kodak Portra 160 NC and Royal Gold 100. Don't try to save the buck or two when buying a roll of film. Also, try to find a good lab to get your film developed. It really does make a difference. I suggest that you get the lustre (matte) finish.

Customer Service

n/a

Similar Products Used:

Kodak Portra NC, Royal Gold 100, Fuji Reala 100,

cheap with a coupon
the standard (or used to be)-now with small aperature lenses...need faster films

too sharp? and too colorful?

This used to be the standard film for camera use. Now with all the small aperature compact cameras and SLR zoom lenses ('amazing' or goofy 24-120 3.5-5.6s or other 5.6-11 compacts or worse lenses" faster films gaining popularity and getting more attention in research. Camera shake is the main problem with this film- not the films fault. This film is a good general purpose print film, but I suspect that its formulation and target user is outdated somewhat. Sharpness is extremely high and all bright colors seem a little bit exaggerated. This combination of sharpness and saturation makes it look a little like slide film printed- a bit too much for some labs to handle (adjust the color too), resulting is an (unexperienced) over/underestimation of some color settings. Only the best labs accurately can print this film due to the expectations of unexperienced consumers, creating a very variable printing experience even though every lab in the world should be able to print this film accurately. Great for fast compacts like an Olympus Stylus Epic f2.8 or SLRs with wide aperatures. Elsewise, you will take all your pictures at wide open, where your lens/camera most likely will not have its "sweet spot"- maximum optical results. Thanks for letting me rant.

Similar Products Used:

fuji

Great for all around situations, cheap and great colors, when the lab processes corectly.

None

Nice film for most situations, mainly outdoor but fine for indoor use as well.

Similar Products Used:

Fuji

Low cost/cheap
found easily
nice colors
ok for enlargements.

None

This is a great economical print film for the beginner who will 'waste' a lot of film while learning. I like gettng the prints developed in matte finish. I just shot some nice mountain fall colors using a polarizer filter. Good tones and contrast.

Similar Products Used:

fuji 100
kodak 200
agfa

- Price
- availability
- everybody prints it right (if you exposed it right!)
- sharp

A bit grainy if you plan to make enlargements.

All those b******g about this film just do not know when to use it. It is high-contrast film with rather high color saturation. So it is not for shooting in the middle of the day when the light is harsh. It is perfect for "golden hours" in the morning and in the evening. It is also great for dull lighting -- it adds life to it.

If you are looking for all-around film -- stick with Reala. Gold 100 and Reala are the two films that I have in my bag.

If you want better grain take a look ar Kodak Supra 100. It has pretty much the same color rendition (warm) and I like it much better then Royal Gold 100, which tends to have cold color palette.

Few reviewers mentioned graininess and dull colors. This is what happens to any film when you underexpose it. If you screwed up -- do not blame the film!

Customer Service

N/A

Similar Products Used:

All Kodak and Fuji ISO 100 films

Good exposure latitude, excellent color, fine grain, and anyone - anyone - can print it. Looks good on any paper, from any lab. Barring actual filth in the process somewhere, this film is almost impossible to mess up.

Excellent price point and broad availability.

None to speak of.

If you want good cheap film, this is the stuff. If you're stuck buying film at a 7-11, or the grocery store, or some tourist trap, this is the stuff to pick. If you have a choice, there are better films, but as a "desperation default," it's hard to go wrong with good old Kodak Gold 100.

Similar Products Used:

Various Fuji & Kodak films. Even (in desperation) a Konica film.

Very nice skin tone, sharp, accurate color. Excellent low price, general purpose film. Available almost anywhere.

None

Can't go wrong with Kodak Gold for general outdoor photography. I'm always pleased by the results of this film. I tesed various brand films (Fuji, Polarid etc., 4+ rolls for each of them) using differents subjects, lighting conditions, my final choice is the Gold 100. It's slightly more pricey than Fuji Super HQ, which is also a widely availabe film. But it definitely worths the money. (Fuji superia 100 is good, but not as easy availabe.)

Some previous reviewer mentioned some problems with this film. Any film has its limit, there is no one-for-all-purpose film. I think one needs to know the character/capability of a film, know when/how to use it, as well as how to take pictures (for example, blur picture is probably due to the poor operation of the camera). The complain goes to color/saturation may related to your photo finisher -- I found my results are very good. It is unfair to compare this film with "higher level" or more pricey ones. This film is not designed for professional/special usage, I guess. Compare it to other ISO films is not so appropriate neither. There are many better films. But the reliable Gold 100 is the best among films in its class. I would like to recommend it to anyone for the general outdoor use. It does excellent job. I rate it full 5 star based on my tests and experiences.

Customer Service

never used

Similar Products Used:

Fuji cosumer color print films, Polarid HD etc.