FUJIFILM COMBINES STYLE WITH DURABILITY FOR THE FINEPIX XP10
Waterproof, Shockproof, Freezeproof and Dustproof; Fujifilm’s First ‘Four-Proof’ Digital Camera
Valhalla, NY, February 2, 2010 - FUJIFILM North America Corporation today announced the launch of the FinePix XP10, the first in a new category of super-tough, ‘Four-Proof’ digital cameras – Waterproof, Freezeproof, Shockproof and Dustproof. Resulting from a redesign of Fujifilm’s best-selling FinePix Z33WP, the FinePix XP10 is an ergonomically “life proof” camera housed in a metal uni-body chassis with a tactile grip finish.
The FinePix XP10 sports a 12-MegaPixel CCD sensor, a 2.7″ High-Contrast LCD for better viewing in bright sunlight and a high-precision, Fujinon 5x periscopic optical zoom lens with a reinforced protective lens barrier. The FinePix XP10 is only 21.7 mm1 thin, and retains the chiselled design of a conventional compact camera. It comes in a choice of three different colors – silver, black and green – making it the perfect camera for an extreme outing or a just a relaxing night out on the town.
“The FinePix XP10 takes our best-selling Z33WP to the next level,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “With the intense redesign, the FinePix XP10 gives users extreme photographic support by providing them with the ability to take their camera into virtually any type of environment without worrying about it getting damaged.”
Four-Way Protection
The FinePix XP10 is the ultimate lifestyle camera. Consumers can drop it, soak it, freeze it, and even cover it in dirt, and this camera will come out unscathed. Not only is the FinePix XP10 waterproof up to 10 feet, but it is also shockproof up to 3 feet, freezeproof up to 14°F and dustproof, giving users total confidence that they can take it with them wherever they go, whatever they are doing, regardless of the conditions.
Easy Web Upload
Now a key consideration for the younger web-savvy generations, the FinePix XP10 features a new Facebook/YouTube Automatic Web Upload function that makes it much faster to post photos on social networking sites. While in playback mode, this feature allows users to ‘mark’ a picture for Facebook or You Tube upload. Then, once the FinePix XP10 is connected to a computer with Fujifilm’s MyFinePix Studio software (included), users upload their images and videos and the marked pictures and videos will automatically transfer to the selected site.
HD Capability
The FinePix XP10 also offers stunning movies in 720p with sound and high quality stills with one touch ease. Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (optional extra), which comes equipped with a remote control, families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.
Tracking Auto Focus (AF)
Created specifically to capture an action shot, the AF function tracks fast moving subjects so they don’t escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed; when users fully press the shutter button your subject will be in the centre of the photo in perfect focus.
In addition to these innovations, the FinePix XP10 is loaded with the following features:
- Movie Editing Mode and Blog mode: Get creative and add finishing touches to videos and images, among others, you can choose from B&W, Sepia, or you can even add a dynamic lighting effect, all this in-camera.
- Scene Recognition Auto (SR AUTO): This mode intelligently identifies the scene type and necessary shooting conditions to optimize picture perfect potential.
- Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix XP10 is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
- Digital Image Stabilization: Reduces image blur automatically and offers creative adaptability and excellent picture quality.
- Li-ion rechargeable battery: The long-life rechargeable Li-ion battery (up to 165 shots) allows for extended use without worrying if the camera is going to last for the duration of the trip.
The FinePix XP10 will be available in late February 2010 at a price of $199.95. An accessory kit containing an adjustable float strap, protective silicone skin and a neoprene sports case will be available in March 2010.
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LOVE this camera. Had a Z33WP and it was okay, image quality was not the best, but for being a waterproof camera, it was good enough and the video on it was excellent. Just got this XP10 to see if the image quality is better — it’s WAY better. I’ve already sold my Z33WP and am considering getting a second of this XP10 for this summer because the kids and I argue over who gets tto take pictures at the pool or beach, et cetera! It’s small, has a solid feel to it, easy to see the LCD screen, dedicated movie button, which is terrific to have, and the image quality is just under my large Canon bridge camera’s quality. Instead of carrying my Canon SX20 around in my purse to have a good camera with me always, I will now be carrying this one. The 5x optical zoom should be enough to give up my 20x zoom for the difference in size and weight between the two cameras. I’m very happy that I got this one instead of spending a hundred more on the Canon D10.
Thanks for you review and feedback, I saw this camera and I my manikey has been bugging me to get this one…
so far the review’s been good but still not enough I think its just too early and not many are out in the consumers hands… This is only going to be an add on to my Pentax K20D (lovely lovely little thing) a portable rough use camera. I guess for the price you cannot go wrong its still under AU$250 in Aus. Time to go shopping
Hi I just bought this camera, and I have a question for others with it. I’m happy with the quality of the pictures, and the 1720p video is decent enough, but the SOUND on my unit in the videos is TERRIBLE and almost non-existent. It’s very faint and muffled – I get more buzz and sounds coming from my hand against the camera than any of the sounds/voices/music from the room which I’m recording. I’m wondering if I might have a faulty unit, the audio in videos seems too bad to be true.
Colin, I’ve had the exact same experience. I can’t believe the audio is really this bad. Did you find a fix or get a chance to compare your audio with another unit? YouTube has some samples posted, and while not great, most of the audio seems better than what I’m getting. I’m thinking that we have faulty units but unfortunately this may be a fairly common problem.
Hello everyone!!!
What`s the maximum deep you have reached with XP10? The fuji specifications tell us just 10ft. Anyone have even reached more than that? I would like to scuba dive with this camera and also I would like to know if you have had any similar experience.
Thanks a lot.
Hey
I have the finepix xp10 and its brilliant
The only problem is that after the first time I used it in water, the sound played back through is awful.
Its like a crackly buzzing sound that is heard when watching movies and when it beeps while scrolling through pictures.
Whether I have been given a faulty unit or not, I’m not sure how to fix it
Does anyone have any tips?
Thanks x
Hi. I got the fujifilm finepix XP10 camera for my birthday. My parents say that im not allowed to take my camera underwater unless it is faulty. Has anyone had any problams with their camera, if so can you please let me no. I would really appreciate it. I am going to try and convince my parents to let me take it under water.. (: (: Thankyou..
I just got the XP10 and the first thing I did was test the video. When I played it in VLC the sound was choppy and muffled BUT when played in the BS Player or Windows Media Player it was perfect. Love the camera so far. I dunked it in my sink and all’s good lol
Hi!! I bought the Fuji Finepix XP10 on my birhtday. It was excellent except for the video volume. So now on whenever I take videos with the camera, I remember to talk very loud. I started to learend new and cool things with this camera. But one day, when I turned it on, it started to make a weird sound then it said it had a zoom error. The vision became blurry and I could not take a picture or video without fixing that error. I tried looking online for solutions but most of them did not help. I might have to get a refund since it’s still in warranty. Please if this has happened to any of you, please help me. Thank you!!! Please reply as soon as possible.
Hello!!! This camera rox. Except 4 the terrible video volume. I use it at the pool all the time. It never gets broken. I just remember to fry it before I put it back in the case. And just in case I open up the battery part and dry that part off too. It is wonderful!
Oops I meant dry it not fry it!! Lol!! Srry!