Casio Exilim Card EX-S10 Digital Camera

CASIO TO INTRODUCE NEW EXILIM DIGITAL CAMERAS OFFERING ENHANCED BURST SHOOTING PERFORMANCE AND PREMIUM DESIGN QUALITY
One high speed model, with ultra-high speed burst shooting
Four models with stylish new designs

LAS VEGAS, NV, January 6, 2008 – Casio America, Inc. and its parent company, Casio Computer Co., Ltd., announced plans today to introduce an entirely new lineup of EXILIM digital cameras just in time for Spring. The new lineup will include five new convenient, user-intuitive models which make the most of Casio’s newest technologies to enable entirely new forms of digital photography.

One of the new models is a high speed digital camera featuring a revolutionary improvement in burst shooting speed that is expected to create entirely new markets. The other four models, while naturally offering significant enhancements in function and performance, focus on style with a new body shape that keeps height to a minimum and exudes a sense of premium design quality.

High speed model unveils powerful new technologies

EXILIM Pro EX-F1, with the world’s fastest burst shooting performance

This model incorporates a high speed CMOS sensor and a high speed LSI processor. With this model, Casio has achieved an ultra-high speed 60 frames per second (fps) burst rate for still images, together with 1,200 fps high speed movie recording that captures movement faster than the eye can see for ultra-slow motion replay. Moreover, the new model can record movies at full High-Definition.

Four stylish models feature premium design quality and improved functionality

EXILIM Card EX-S10 — the world’s smallest and thinnest 10.1 megapixel model

With this model, Casio sought to produce a camera with a high resolution CCD and a very bright Super Clear LCD featuring a high contrast ratio and a wide field of view. Both the picture taking and image viewing capabilities of this camera have been improved, and its design presence has been enhanced by keeping it as slim as possible.

EXILIM Zoom EX-Z80 — a small 8.1 megapixel model with a smart design

In addition to providing functionality that makes it easy for users to take photos and shoot movies, with this camera Casio pursued a design that enables people to use it almost like a fashion accessory. This high performance model comes in a very compact, smartly shaped body.

EXILIM Zoom EX-Z200 and EX-Z100 — two 10.1 megapixel models featuring a wide-angle 28 mm lens with 4X optical zoom

With their newly developed lenses, these cameras give users the freedom to enjoy a range of different photo styles, from wide angle to telephoto. They include highly visible Super Clear LCDs as well as Casio’s AUTO BEST SHOT scene recognition function that automatically chooses an appropriate shooting mode.

All four new stylish models also feature the Auto Shutter function, which enables users to take the picture just at the moment of a lovely smile or at the instant that hand shake ceases. Using Auto Shutter, the camera automatically detects the right moment and takes the photo.

Furthermore, to make it easy to enjoy recording movies, all models have a Movie Button that lets users record video at the touch of a single button. Even more, the highly portable EX-S10 and EX-Z80 models to be sold in the North American market utilize the AAC audio codec for movies, enabling replay on Apple’s iPod and other such devices as well as recording of movies in iTunes Compatible Format.

“We are continuously developing new features that take advantage of digital technology, and we introduced the Snap Video mode on our digital cameras. By using Apple’s superior video technology we believe people will find more ways to enjoy Snap Video,” said Susumu Takashima, a managing director and head of digital camera development at Casio Computer Co., Ltd.

“Every new Mac ships with iLife ‘08, featuring a major new version of iPhoto and a completely reinvented iMovie,” said Ron Okamoto, Apple’s vice president of Worldwide Developer Relations. “Casio’s fantastic new line of EXILIM digital cameras works seamlessly with iLife’08, which makes creating incredible video and still photos easier than ever.”

By constantly pursuing new applications for the latest technologies and functionality, Casio has been able to offer its customers beauty, enjoyment and convenience in digital camera-based photography that was not previously possible. With the release of this new lineup of EXILIM digital cameras, which are extremely user friendly and can be used in many new ways, Casio hopes that many more customers will have even more enjoyable experiences with cameras.

“Casio continues to innovate and create digital cameras that provide new levels of enjoyment and convenience for the consumer, said Bill Heuer, Vice President of Sales for Casio’s Digital Imaging Division. “All of the new EXILIM cameras allow users to shoot high quality H.264 format video without having to switch from still mode first, combining great technology with ease of use.”

EXILIM Card EX-S10 — the world’s smallest and thinnest stylish 10.1 megapixel digital camera

Casio’s EXILIM series was born with the appearance in 2002 of a “wearable card camera” — a digital camera with a very slim form. The new EXILIM Card EX-S10 maintains all of the powerful functionality of the cameras that were later developed in that line (high pixel count, zoom functionality, LCD monitor, photo functions, etc.) but it also embodies a return to a stylish thin form and a strong design presence.

Thin form with a refined design

The camera’s stylish body, measuring 3.71” wide, 2.15” high and .59” thin (.54” at the thinnest part) is the product of Casio’s relentless pursuit of thinness. It is finished according to two design requirements — a high quality feel created by the stainless steel body, and a unique beauty derived from its coloring. The camera comes in four colors — red, blue, silver, and black.

10.1 million effective pixels, and a 3x optical zoom lens

This new camera’s thinner, smaller body was made possible without sacrificing high resolution image quality using a newly developed 1/2.3 inch CCD. Its high resolution images can be used to create beautiful prints even when enlarged or when the image is cropped.

2.7-inch wide and bright LCD offers high contrast

The camera incorporates Casio’s newly developed Super Clear LCD. This produces extremely sharp and vivid images, thanks to its high contrast ratio and its 230,160 dot high resolution. The display can be viewed easily from above, below, left or right thanks to its wide viewing angle, and it is extremely bright, making it easy to see even in daylight.

Auto Shutter function automatically records the moment of a smile or the instant when hand shake ceases

Using motion blur detection technology, the camera can automatically take a photo at the instant when hand shake or subject movement ceases. Users can also automatically capture the moment of a smile, the instant when subject movement due to panning ceases, or the moment when their own face fills the frame as they point the camera towards themselves.

iTunes-compatible H.264 video

The camera uses the H.264 video standard, which utilizes the AAC audio codec widely enjoyed in Apple’s iPod, etc. It is also possible to record movies in an appealing wide format. The camera also features a Movie Button which makes movie recording easy.

For more information, visit www.casiousa.com