Casio Exilim Pro EX-F1 Awarded Popular Mechanics Editor's Choice Award

Casio CES 2008 Events News

EX-F1 Among Top Products at 2008 International Consumer Electronics Show

DOVER, NJ, FEBRUARY 7, 2008 – Casio America, Inc. is proud to announce the company’s newest EXILIM digital camera, the EXILIM Pro EX-F1 was selected as an honoree of the Popular Mechanics Editor’s Choice Award. Popular Mechanics, one of America’s most trusted men’s magazines, recognized the products from the International Consumer Electronics Show whose innovation, invention, design and engineering made them stand out from the crowd. Editor-In-Chief, James Meigs presented Casio with their award at a private ceremony during CES in Las Vegas.

The EX-F1 prototype was unveiled at CES, but has been the talk of the digital camera industry since Casio Computer Co., Ltd. announced it was developing the technology in the summer of 2007.

The Popular Mechanics technology reporting team selected the EX-F1 from among 2,700 exhibitors at CES, the world’s largest annual tradeshow for consumer technology and America’s largest annual tradeshow of any kind. Popular Mechanics has given out the Editor’s Choice Award since 1998.

“We are thrilled to be a recipient of this prestigious award,” said Bill Heuer, Vice President of Sales for Casio’s Digital Imaging Division. “The EXILIM Pro EX-F1 demonstrates Casio’s determination to create innovative products that are available to the every day user and photo enthusiast.”

The EXILIM Pro EX-F1 joins the EXILIM of distinct digital cameras with superior features. The new model is a high speed digital camera featuring a revolutionary improvement in burst shooting speed that is expected to create entirely new markets. Casio has achieved an ultra-high speed 60 frames per second (fps) burst rate for still images, together with 1,200 fps high speed movie recording that captures movement faster than the eye can see for ultra-slow motion replay. Moreover, the new model can record movies at full High-Definition.

The EX-F1 will be available at retail in spring 2008 with an MSRP of $999.99. For more information on the Popular Mechanics’ Editor’s Choice Awards, please visit

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