Casio Exilim Pro EX-F1 Digital Camera

CASIO TO INTRODUCE NEW EXILIM DIGITAL CAMERAS OFFERING ENHANCED BURST SHOOTING PERFORMANCE AND PREMIUM DESIGN QUALITY
One high speed model, with ultra-high speed burst shooting
Four models with stylish new designs

LAS VEGAS, NV, January 6, 2008 – Casio America, Inc. and its parent company, Casio Computer Co., Ltd., announced plans today to introduce an entirely new lineup of EXILIM digital cameras just in time for Spring. The new lineup will include five new convenient, user-intuitive models which make the most of Casio’s newest technologies to enable entirely new forms of digital photography.

One of the new models is a high speed digital camera featuring a revolutionary improvement in burst shooting speed that is expected to create entirely new markets. The other four models, while naturally offering significant enhancements in function and performance, focus on style with a new body shape that keeps height to a minimum and exudes a sense of premium design quality.

High speed model unveils powerful new technologies

EXILIM Pro EX-F1, with the world’s fastest burst shooting performance

This model incorporates a high speed CMOS sensor and a high speed LSI processor. With this model, Casio has achieved an ultra-high speed 60 frames per second (fps) burst rate for still images, together with 1,200 fps high speed movie recording that captures movement faster than the eye can see for ultra-slow motion replay. Moreover, the new model can record movies at full High-Definition.

Four stylish models feature premium design quality and improved functionality

EXILIM Card EX-S10 — the world’s smallest and thinnest 10.1 megapixel model

With this model, Casio sought to produce a camera with a high resolution CCD and a very bright Super Clear LCD featuring a high contrast ratio and a wide field of view. Both the picture taking and image viewing capabilities of this camera have been improved, and its design presence has been enhanced by keeping it as slim as possible.

EXILIM Zoom EX-Z80 — a small 8.1 megapixel model with a smart design

In addition to providing functionality that makes it easy for users to take photos and shoot movies, with this camera Casio pursued a design that enables people to use it almost like a fashion accessory. This high performance model comes in a very compact, smartly shaped body.

EXILIM Zoom EX-Z200 and EX-Z100 — two 10.1 megapixel models featuring a wide-angle 28 mm lens with 4X optical zoom

With their newly developed lenses, these cameras give users the freedom to enjoy a range of different photo styles, from wide angle to telephoto. They include highly visible Super Clear LCDs as well as Casio’s AUTO BEST SHOT scene recognition function that automatically chooses an appropriate shooting mode.

All four new stylish models also feature the Auto Shutter function, which enables users to take the picture just at the moment of a lovely smile or at the instant that hand shake ceases. Using Auto Shutter, the camera automatically detects the right moment and takes the photo.

Furthermore, to make it easy to enjoy recording movies, all models have a Movie Button that lets users record video at the touch of a single button. Even more, the highly portable EX-S10 and EX-Z80 models to be sold in the North American market utilize the AAC audio codec for movies, enabling replay on Apple’s iPod and other such devices as well as recording of movies in iTunes Compatible Format.

“We are continuously developing new features that take advantage of digital technology, and we introduced the Snap Video mode on our digital cameras. By using Apple’s superior video technology we believe people will find more ways to enjoy Snap Video,” said Susumu Takashima, a managing director and head of digital camera development at Casio Computer Co., Ltd.

“Every new Mac ships with iLife ’08, featuring a major new version of iPhoto and a completely reinvented iMovie,” said Ron Okamoto, Apple’s vice president of Worldwide Developer Relations. “Casio’s fantastic new line of EXILIM digital cameras works seamlessly with iLife’08, which makes creating incredible video and still photos easier than ever.”

By constantly pursuing new applications for the latest technologies and functionality, Casio has been able to offer its customers beauty, enjoyment and convenience in digital camera-based photography that was not previously possible. With the release of this new lineup of EXILIM digital cameras, which are extremely user friendly and can be used in many new ways, Casio hopes that many more customers will have even more enjoyable experiences with cameras.

“Casio continues to innovate and create digital cameras that provide new levels of enjoyment and convenience for the consumer, said Bill Heuer, Vice President of Sales for Casio’s Digital Imaging Division. “All of the new EXILIM cameras allow users to shoot high quality H.264 format video without having to switch from still mode first, combining great technology with ease of use.”

EXILIM Pro EX-F1 — a high speed digital camera boasting the world’s fastest burst shooting performance

The EXILIM Pro EX-F1 incorporates a new high speed CMOS sensor and high speed LSI processor. After building in 6.0 million effective pixels and a 12X optical zoom, the developers focused on achieving a burst shooting speed capability that was hitherto unheard of. Using the camera’s ultra-high speed burst shooting for still images or its high speed movie recording mode, users can capture a split second’s movement with greater detail than before, allowing them to catch each decisive moment, and even motion that the human eye cannot ordinarily perceive.

Full resolution photography using 60 fps ultra-high speed burst mode captures the crucial moment

Using the still image burst mode, users can shoot at an ultra fast 60 frames per second. In burst mode, the frame rate can also be varied from between 1 and 60 frames per second while shooting. Up to 60 shots can be taken at once, so 60 shots per second for one second, or 5 shots per second for 12 seconds, are possible.

Don’t miss that crucial moment, Prerecord Still Images, using ultra-high speed burst function

Users can record images not just at the instant they press the shutter button, but before! Continuously recording at up to 60 images per second, a maximum of 60 images can be saved in the camera’s own buffer memory even before the shutter button is depressed. Even if users press the shutter a little late, they will still be able to catch that vital moment.

Slow Motion View function lets users view and capture that critical moment in slow motion during still photography

Users can take photographs while, in the monitor, the momentary action that is before their eyes is displayed in slow motion. It is just as if they have slowed down the passing of time. Users can unhurriedly observe the motion of the subject as they press the shutter, ensuring that they never miss that crucial moment.

Rapid Flash function allows continuous shooting even in low light

It is possible while using flash to take up to 20 continuous shots at a speed of up to 7 frames per second, so even in low light, no more missed shots. Also, the internal LED light allows high speed burst shooting at between 10 and 60 frames per second.

High speed movie recording at up to 1,200 fps

The EXILIM Pro EX-F1 can record high speed movie footage of motion too fast for the human eye, for ultra slow motion playback. Users can select a recording speed of 300 fps, 600 fps or 1,200 fps. There is also a Movie Button that lets users quickly start movie recording without first switching from still image mode.

Full High-Definition movies

The camera features Full High-Definition movie recording capability. Users can record beautiful movies at a screen size of 1920 x 1080 pixels, at a rate of 60 fields per second. The camera can be connected to an HD compatible television with a separately available HDMI cable to enjoy viewing movies.

For more information, visit www.casiousa.com