Kodak Improved Versions of Professional Portra 400-Speed Color Negative Films

Kodak Introduces Improved Versions of its KODAK PROFESSIONAL PORTRA 400-Speed Color Negative Films
Technology innovations result in finer grain and better scanning

ROCHESTER, N.Y., and TAMPA, Fla, Jan. 7 — In a move that underscores its ongoing support of the professional photography market, Eastman Kodak Company (NYSE:EK) today announced improved versions of its KODAK PROFESSIONAL PORTRA 400NC and 400VC films. Attendees at Imaging USA can see the latest enhancements to the award winning KODAK PROFESSIONAL PORTRA color negative film family, which build on the successful introduction of improved PORTRA films in 2006. The finer grain of the PORTRA 400NC and 400VC films, combined with the spectacular skin tone of the entire portfolio, enable professional photographers to create striking, breathtaking photographs.

“In the past 18 months, since we introduced the new generation of PORTRA film, we’ve sought ways to refine and improve the films to provide even better options for professional photographers,” said Mary Jane Hellyar, president, Film Products Group and executive vice president, Eastman Kodak Company. “These new 400NC and 400VC films, with their even finer grain, will enable photographers to create stunning images with spectacular skin tones and, in addition, provide improved scanning performance for greater enlargement capability.”

The new films offer:

• Finer Grain:  Extended use of antenna dye technology enables PORTRA 400NC and 400VC films to deliver finer grain than ever before.
• Outstanding Scanning Results:  With finer grain and an emulsion overcoat specially designed for scanners, PORTRA 400 films reproduce beautifully, with either optical or digital output.
• Spectacular Skin Tones:  The new PORTRA 400 films continue to deliver smooth, natural reproduction of skin tones.

Kodak introduced the new KODAK PROFESSIONAL PORTRA film family in 2006. Since that time, the films have received numerous industry awards. This year, readers of Studio Photography named PORTRA film as the “Reader’s Choice,” for the second year in a row. In addition to the Studio Photography award, the PORTRA family of films has received:

• American Photo “Editor’s Choice Award” – American Photo’s annual guide to photography’s best new products awarded PORTRA Film the Editor’s Choice for Imaging Essentials.
• Technical Image Press Association (TIPA) – Best Film in Europe 2007: The award, voted for by TIPA members, recognizes the fine grain, excellent resolving power and superb color precision offered to professional photographers by Kodak’s four color negative professional films: PORTRA160NC, 160VC, 400NC and 400VC.
• Professional Photographer’s 2007 Hot One Award – Color Negative Films: The Professional Photographer Hot One Awards, chosen by a panel of 15 practicing professional photographers, honor the photography industry’s best new products for professional application. The panel chose PORTRA film for the color negative film category.

The new KODAK PROFESSIONAL PORTRA films will be available worldwide on a stock-turnover basis beginning Q1 2008.

About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator.  With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work.  Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images.

More information about Kodak (NYSE: EK) is available at www.kodak.com