PENTAX ANNOUNCES COLORFUL OPTIO M50, TINY OPTIO S12,
TRAVEL-READY OPTIO E50; OPTIO A40 TO SHIP
GOLDEN, CO. (January 23, 2008)…PENTAX Imaging Company announced three new compact camera models and confirmed the Optio A40 is scheduled to ship in February 2008.
The PENTAX Optio E50 has advanced functions and high resolution with simple operation that appeal to customers looking for the maximum features and a minimal price − making it an ideal gift. The Optio E50 is also an excellent travel camera due to compatibility with easy to find AA batteries. This camera will ship in March 2008 for US $149.95.
The PENTAX Optio S12 is the smallest, most stylish 12MP camera in its class. An ideal choice for the experienced digital camera user looking for an extremely compact camera with advanced features, the PENTAX Optio S12 is scheduled to ship in April 2008 for US $279.95. The Optio S12 will be available in silver and black.
The PENTAX Optio M50, with a 5X optical zoom housed in an ultra compact body with fun color options, is the ideal combination of style, function and price for both customers looking to update their camera and new digital users. The camera features a unique Smile Capture function, which distinguishes smiles on a subject and automatically releases the shutter. Available in three color choices including silver, light blue and pink, the Optio M50 will ship in March 2008 for US $229.95.
The PENTAX Optio A40 appeals to the advanced digital user who wants the most from their compact camera including a high resolution sensor, mechanical Shake Reduction system, and advanced capture settings. Previously announced in the fall of 2007, the Optio A40 will ship in February 2008 for US $299.95.
“PENTAX’s goal with our compact digital cameras is to offer customers advanced features in the most compact bodies at a reasonable price,” said Ned Bunnell, President, PENTAX Imaging Company. “Every compact offering from PENTAX includes the popular face recognition feature, Digital Shake Reduction, PENTAX’s own Auto Picture mode and high quality design.”
All of these latest PENTAX compact digital products will be displayed at PMA 2008 Trade Show from January 31 to February 2 in Las Vegas.
PENTAX Optio E50 Fact Sheet
High Quality Images
Featuring 8.1 effective megapixels, the Optio E50 features a new image processing engine with increased processing performance and a high-performance PENTAX lens.
3X Optical Zoom And 4X Digital Zoom For Maximum Of 12X Magnification
The Optio E50 features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 37.5-112.5mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes to portraits. Combined with a 4X digital zoom, the Optio E50 achieves a total of about 12X zoom capability.
Face Recognition AF & AE
The Optio E50 is equipped with Face Recognition Auto Focus and Auto Exposure function* for easy, high quality portraits. This convenient function automatically detects faces, adjusts focus, and sets the optimum exposure regardless of where subjects appear the screen. A maximum of 10 people may be recognized at once and the faces are highlighted even in settings with backlighting. *Available when the photography mode is “Auto Picture”, “Program”, “Portrait”, and “Kids” and camera is directed to the people from the front.
Digital Shake Reduction
Designed to reduce camera shake and subject blur when photographing still images, this mode adjusts sensitivity automatically to as high as ISO 1600 to match the brightness of the subject. This allows photography with fast shutter speeds and images with less blur.
Auto Picture Mode
With the Auto Picture mode, the Optio E50 will automatically determine the optimum settings for various shooting conditions and subjects such as Landscape, Portrait, Night Scene, and Normal modes. This PENTAX original function makes photography easier for newer users as it eliminates the need for individual settings.
Green Mode
The Optio E50 also features a Green mode to automate camera setup especially for digital camera beginners. Press the Green mode button to automatically set exposure, sensitivity, white balance, and other parameters according to the shooting conditions. This function is useful when users allow others to take a picture or when users lose track of camera settings.
AA Battery Power
Powered with AA batteries, the Optio E50 makes a perfect travel camera. Battery life has been improved to allow up to 250 photographs* per set of alkaline batteries. *Based on measurement conditions conforming to CIPA specifications.
Additional Features
- Panorama mode for stitching three photographs into one panoramic picture
- Large and easily viewable 2.4 inch monitor, with approximately 110,000 dots
- Recording movies at sizes up to 640 x 480 pixels with images quality rivaling camcorders
- Date imprint function for easy image categorizing
- Full-flat design, when power is off, realizes convenient and great portability
- 16-frame continuous shooting that enables for 16 images (640 x 480 pixels/image) to be shot continuously and recorded in 2 seconds
- Approximately 10MB of built-in memory allows internal image storage even when the memory card is full
- Frame composite function allows you to add a decorative frame around the image when shooting
- FotoNation’s red-eye compensation function for flash shots
- Includes the ACDSee for PENTAX 3.0 viewer/image management software that supports Windows VistaTM
- Support PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III
PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, eyepieces and mobile printers and scanners. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.
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