Canon PowerShot SX40 HS 35x Superzoom Camera

2011 PhotoPlus Canon Events Featured Point and Shoot

Canon PowerShot SX40 HS 35x Superzoom CameraIf you’re looking for a versatile camera that can do it all and won’t break the bank or your arm, the new 12-megapixel Canon PowerShot SX40 HS superzoom might be the camera for you. It was just introduced last month so I made sure to check it out when I was in New York last week for the PhotoPlus Expo. The SX40 HS has a huge, 35x 24-840mm (35mm equiv.) image stabilized optical zoom lens, a 2.7-inch tilt-swivel LCD display, full HD video and a full range of shooting modes including manual, Smart Auto and plenty of scene modes. It can also do high-speed bursts at 10.3 frames-per-second for up to 8 shots.

Canon PowerShot SX40 HS Superzoom Camera

But what really makes the SX40 HS special is the HS System. The HS System is the same processor / sensor combo used in Canon’s top-of-the-line PowerShot G12 and S100 compact cameras. I haven’t shot with the SX40 but I have shot with the S90, SD4500 HS and SX230 HS, all of which also use Canon’s HS System and deliver noticeably better image quality – especially in low light. It’s also important to note that the SX40 HS has lower resolution than its predecessor, the SX30 IS. That might confuse some readers. But don’t let it make you think the SX40 HS is less of a camera. Canon actually reduced the resolution to improve the image quality. Lower resolution means bigger individual pixels and that means better image quality in all conditions.

Canon PowerShot SX40 HS Key Features and Specs:

  • 12-megapixel backlit CMOS sensor
  • Canon HS System
  • ISO 100 to 3200
  • DIGIC 5 image processing
  • 35x 24-840mm optical zoom lens
  • Intelligent IS
  • 2.7-inch tilt-swivel LCD display
  • Smart Auto mode with 32 scene modes
  • 1920 x 1080 full HD video with stereo sound
  • High Speed Burst HQ – 10.3 FPS for 8 shots
  • Full manual exposure controls

Canon PowerShot SX40 HS superzoom camera - with tilt-swivel LCD display

The Canon PowerShot SX40 HS is perfect for families, schools, students, travelers and small businesses that want a full-featured camera but don’t want or need an actual digital SLR. It’s user-friendly, compact and the huge zoom lens actually makes it more versatile than a DSLR. It’s a whole lot of camera for the $429 asking price.

Canon PowerShot SX40 HS Press Release >>

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About the author: Photo-John

Photo-John, a.k.a. John Shafer, is the managing editor of and has been since the site launched back in 1999. He's an avid outdoor enthusiast and spends as much time as possible on his mountain bike, hiking or skiing in the mountains. He's been taking pictures for ever and ever, and never goes anywhere without a camera.

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