Panasonic Announces 12-35mm f/2.8 Pro-Level Micro Four Thirds Zoom Lens

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Panasonic’s Premium LUMIX G X VARIO 12-35mm Lens Offers Exceptional Design, Achieving Increased Functionality for Spectacular Image Quality

SECAUCUS, NJ (January 31, 2012) – Today, Panasonic announced a new digital interchangeable standard zoom lens, the LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. (H-HS12035). The newest addition to the company’s premium lens brand “X,” which is compatible with the Panasonic LUMIX G Series and complies with the Micro Four Thirds™ system standard, this lens offers a versatile zoom range of 12-35mm (35mm camera equivalent: 24-70mm) and features constant F2.8 aperture brightness at entire zoom range. Suitable for professionals and enthusiasts, this new lens captures a wide range of scenes from dynamic landscapes to available light and studio-lit portraits and features superb image rendering for lifelike textures and crisp edge-to-edge contrast.

The LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens incorporates Panasonic’s unique Nano Surface Coating technology which minimizes reflections at entire visual range (380nm-780nm), resulting in a dramatic reduction of ghosts and flare for extremely clear picture quality. The lens’s newly integrated POWER O.I.S. (Optical Image Stabilizer) effectively compensates for both small, fast movement and large, slow movement, making it easy to shoot extremely clear photos even in low-lit situations such as at night or indoors.

Boasting outstanding compactness, the LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens is approximately 73.8mm in length and 10.76oz in weight, resulting in extreme mobility. Additionally with a rubber ring on the lens mount, the new lens is designed to stand up against splash and dust making it ideal for outdoor photography enthusiasts. A highly reliable metal mount endures long time use.

The LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens system is comprised of 14 lenses in nine groups. The UED (Ultra Extra-Low Dispersion) lens minimizes chromatic aberration while the UHR (Ultra High Refractive) lens realizes high descriptive performance from corner to corner. Featuring high contrast and resolution from the center to corner at entire zoom range, the new LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens has the ability to capture the details of scenery or portrait with rich perspective.

The lens’s superior inner focus system provides for excellent resolution and contrast without changing the overall length from full life-size magnification to infinity. Seven blades give the aperture a rounded shape that produces an attractively smooth defocus effect in out-of-focus areas when shooting at larger aperture settings. Adopting an inner focus system driven by a stepping motor, the lens’s superior design provides smooth and near silent focusing action which is ideal for both picture and video recording. When the lens is mounted on any LUMIX G Micro System camera body, users can take advantage of the high-speed, high-precisions Contrast AF (Autofocus) system.

The Panasonic LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. (H-HS12035) lens will be available in August 2012 . For more information about Panasonic LUMIX digital cameras and lenses, please visit

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About the author: Photo-John

Photo-John, a.k.a. John Shafer, is the managing editor of and has been since the site launched back in 1999. He's an avid outdoor enthusiast and spends as much time as possible on his mountain bike, hiking or skiing in the mountains. He's been taking pictures for ever and ever, and never goes anywhere without a camera.

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  • smartwombat says:

    Me too, despite the fact it’s Panasonic and not Olympus.
    Now I have the OM-D I don’t need the Panasonic OIS.

    It’s pretty much equivalent to my standard walk-around paddock lens for the 1D.
    So once we have the f/2.8 35-100 as well that will replicate my standard short to medium range sports lenses.

  • Photo-John says:

    Thanks for the comment, Paul. I agree that it’s too bad its a Panasonic and not an Olympus lens since we’re both looking at it for the OM-D. I do think the 12-50mm power zoom that comes with the OM-D is a nice lens – especially for video. But I think a lens like the new Panasonic 12-35mm f/2.8 would have been a more worthy match for the launch. I hope Olympus comes out with something comparable soon. Using the OM-D really made me feel like I need some serious Micro Four Thirds zoom lenses. The primes are nice but I don’t really use primes much. It’s zoom lenses that are on my cameras 90% of the time. Right now, I mostly use the Olympus 14-150mm lens with the Micro Four Thirds cameras. I love the versatility of that lens but I wish I had a zoom with better depth-of-field control.

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