2011 Camera Of The Year – Sony Alpha NEX-7

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Last year’s camera of the year was pretty obvious to me from early on. And it was the same this year. I took my time, let things settle and took a closer look at the other contenders to make sure I wasn’t missing something. There were four cameras in the running for me – the Sony NEX-7, the Sony Alpha SLT-A77, the Olympus E-P3 and the new Nikon 1 mirrorless camera system. But in the end, I had to go with my original gut decision. The 2011 Camera of the Year is the Sony Alpha NEX-7 compact system camera. The NEX-7 is unique in that it offers true professional-level digital SLR features, build and performance in a mirrorless camera body. That’s been said before about other compact system cameras but the NEX-7 raises the bar a few notches with a 24-megapixel APS-C sensor, excellent electronic viewfinder, 3-inch tilting LCD display, high-speed AVCHD video, customizable exposure control dials and 10 frames per second high-speed burst. And then there’s Sony’s new LA-EA2 transparent mirror adapter, which pushes the NEX-7 over the edge by giving it phase detect AF for DSLR continuous auto focus performance. No one has done that before.

2011 PhotographyREVIEW.com Camera of the Year

Because there are bound to be people who disagree with my choice, let me explain how I define the Camera of the Year. The Camera of the Year brings something new to the table. It’s the camera that’s most likely to redefine what we expect and the way we take pictures. It doesn’t have to be the best performing camera. If that was the case then a pro digital SLR would win every year. The Camera of the Year needs to bring more than performance – it’s the one that makes us see cameras differently and approach photography in a new way.

Sony Alpha NEX-7 Key Features and Specs:

  • 24.3-megapixel Exmor APS HD CMOS sensor
  • 1920 x 1080 full HD AVCHD video with stereo sound, capable of 60 FPS
  • Built-in XGA OLED TruFinder eye-level electronic viewfinder
  • 3-inch tilting Xtra Fine LCD display
  • Pop-up flash
  • Auto-lock Accessory Shoe
  • Manual exposure modes (M, A, S, P)

With its compact digital rangefinder design, high-resolution APS-C sensor, built-in 1.14-million-dot electronic viewfinder (EVF), customizable controls and the LA-EA2 transparent mirror adapter, the NEX-7 certainly is a whole lot of camera no matter how you measure it. As far as mirrorless interchangeable lens cameras go, it’s in a class of its own. Its only real competitors are the Fujifilm X100 digital rangefinder (and the just-announced Fujifilm XPro-1) and the Leica M9. However, with a non-interchangeable 35mm lens (equivalent), the Fujifilm X100 just doesn’t compete at the same level as the Sony NEX-7. It’s natural to compare the NEX-7 (and any other high-end rangefinder-style camera) to the Leica M9. But it doesn’t end up being a good comparison. I got to spend a day at the Leica Akademie with the M9 this year (My Dream Date With The Leica M9)and while I enjoyed it a lot, the M9 is a very specialized camera. Although the design of the NEX-7 is somewhat reminiscent of a Leica rangefinder, the Sony’s features and performance are much more like a high-end digital SLR making it more versatile and ultimately, a better camera for most photographers.

Sony NEX-7 With Carl Zeiss Sonnar T* 24mm f/1.8 ZA Lens

I wasn’t able to get a NEX-7 for review because of production problems caused by flooding at Sony’s Southeast Asia factories. In fact, the NEX-7 almost had to wait for 2012 to compete for Camera of the Year because of the flooding. Luckily, cameras finally started shipping to pre-order customers in December, so it squeaked through. Even though I didn’t get one for review yet, I did get to see and handle the NEX-7 in person at the PhotoPlus tradeshow in New York in October and I was very impressed (Sony NEX-7 First Impressions article). That was followed by a couple of weeks with a Sony NEX-5N review unit as a sort of NEX-7 primer. The 5N is impressive enough on its own and left me even more excited about the NEX-7. I hope to have an NEX-7 for review within the next couple of months and you can expect me to push it hard – harder than most other reviewers. I can’t wait to get it out for some backcountry ski action!

Congratulations to Sony for winning the PhotographyREVIEW.com Camera of the Year two years running!

If you have your own ideas about what camera should be the 2011 Camera of the Year, tell us about it in the comments below and also make sure to vote in our 2011 Camera of the Year community choice poll.

 


Related Content:
Sony Digital Camera User Reviews
All Compact System Camera Reviews
EVIL & Micro Four Thirds Cameras Forum
Sony Cameras Forum
Sony Alpha NEX Cameras Web Site


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About the author: Photo-John

Photo-John, a.k.a. John Shafer, is the managing editor of PhotographyREVIEW.com and has been since the site launched back in 1999. He's an avid outdoor enthusiast and spends as much time as possible on his mountain bike, hiking or skiing in the mountains. He's been taking pictures for ever and ever, and never goes anywhere without a camera.

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  • armando_m says:

    Excellent ! this is what I voted for, and exactly for the same reasons, it shows the most innovation from any of the other systems.

    interesting, no comments from anyone else ?

  • Photo-John says:

    Obviously, I agree with you, Armando :-)

    You have the NEX-5N, right? Have you considered upgrading to the NEX-7 or is the 5N enough for you?

  • armando_m says:

    Yes, I have the nex-5n, Would I like to upgrade ?
    yes, I think so
    why ?
    mainly due to the ergonomics of the nex-5n, changing setting can be complicated, also autofocus can be slow and inaccurate, seems the nex7 resolves the settings by having dedicated controls for aperture and speed, also seems autofocus is better

    Why wouldn’t I upgrade?
    economic reasons plain and simple =8-)

  • Patia says:

    Interesting. I lIke your criteria for deciding tha camera of the year.

  • Patia says:

    *like *the

  • Kim Willer says:

    Fully agree!
    I have the X100 and Nex-7.
    I prevues owned Oly E-P2, but the picture quality can not match X100 and specially not the NEX-7

  • Robert C. says:

    The features are creeping ahead of Nikon and Canon. The weight is certaly welcome. But the body “feel” is too small for use with full lens, those with large hands, or for those using the camera over the course of a day. Sony should consider making and marketing the camera at the same price in 2 sizes — small and semi-pro.

  • jason says:

    Not sure that a camera should be awarded “camera of the year” when you haven’t even had a chance to review it properly!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!??????????????

  • Elmer says:

    great post…

  • Photo-John says:

    Jason-
    Thanks for the comment. You’re criticism is fair and understandable. I’m pretty comfortable with my decision, though. It’s based more on how innovative the camera is then hands-on experience. However, I did also check the reviews of people who have had the camera and I didn’t find anything out there to change my mind.

    Robert C –
    I have large hands and the size isn’t a problem for me at all. But then again, I like smaller and lighter cameras for backcountry skiing and mountain biking. In a way, Sony does have the two sizes you’ve asked for. If you feel the NEX-7 is too small, the SLT-A77 is larger and has the same sensor and EVF.

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