Fujifilm Announces FinePix HS10 CMOS Bridge Camera

2010 PMA Featured Fujifilm News

Fujifilm FinePix HS10 Digital CameraFujifilm calls their new FinePix HS10 digital camera a “True Photographers’ Camera.” The FinePix HS10 is the first compact digital camera from Fujifilm to use a CMOS imaging sensor. Fujifilm says the 10-megapixel “BSI” backside-illuminated CMOS sensor is 200% more sensitive than standard CMOS sensors, offering, “stunning richly detailed low noise images”. The HS10 has an SLR-style “bridge” camera design with a full range of controls and a huge, image-stabilized 30x wide-angle zoom lens (24-720mm equivalent) with manual zoom ring. It can capture 1080i HD video with stereo sound and has a tilting 3-inch LCD display. It can even capture 10 frames per second at the maximum 10-megapixel resolution. That’s high-end digital SLR territory there, son!

Fujifilm FinePix HS10 Preview Video >>

There are a ton of cool features included in the HS10. Some of the more interesting ones are Super High Speed Movie capture for up to 1000 frames per second video; Motion Panorama mode, which allows you to swing the camera around and assemble a panoramic image in-camera; Motion Remover Mode combines multiple images and removes anything moving for one clean, still image. Here’s one for the action sports photographers – Multi-Motion Capture Mode combines multiple images into one multi-frame action sequence – like a snowboarder going off a jump – something that we used to have to do manually with Photoshop.

At least on paper, it looks like Fujifilm has created a camera that offers DSLR performance in a compact superzoom body and at a compact camera price. I’m sure the image quality is very good, too – for a compact camera. I wouldn’t expect actual DSLR image quality from the HS10, though. The press release didn’t list the actual size of the CMOS sensor, but it’s doubtful that it’s as big as an actual digital SLR sensor – and size does matter. At least when it comes to images quality…

The Fujifilm FinePix HS10 will be available in March 2010 at a suggested retail price of $499.95.

Fujifilm FinePix HS10 Preview Video >>

Fujifilm FinePix HS10 Press Release

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About the author: Photo-John

Photo-John, a.k.a. John Shafer, is the managing editor of PhotographyREVIEW.com and has been since the site launched back in 1999. He's an avid outdoor enthusiast and spends as much time as possible on his mountain bike, hiking or skiing in the mountains. He's been taking pictures for ever and ever, and never goes anywhere without a camera.

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  • Jay-Arr says:

    #1) I’m looking at this one :
    and that’s a start : of all the gear that is flooding us in this age of consumer-ism, I for one am really picky.
    There has to be a catch… Yes? No?
    We’ll all have to wait and see.
    If the IMAGE QUALITY is ‘Good’ ( ‘Decent’ on another scale ), then this could be really interesting.

    #2) Let me immediately start shouting about what it’s NOT got :
    - that’s a lot easier than chewing on the overwhelming list of features that it HAS got, since it’s got just about everything.
    Just about…
    I’m a sound-technician, and OF COURSE there ought to be
    —>>> a connector for external microphone ! And – while we’re at it – make that a combined MIC/LINE input, and I’ll go extatic ! =D
    Specs tell that the built-in flash has a reach of ~ 3 m. Standard for a puny built-in. But for versatility, you really want
    —>>> a hot shoe external Flash connector. Really.
    That’s two gripes, looking at the otherwise tempting spec-sheet. Maybe the LCD resolution (230 k) is a bit of a dissapointment – be it swivelling or not : these days even some compacts boast the double (460 k) , and I hear even an ultra-compact on the way with double THAT = 960 k resolution screen ( Yikes ! ).
    – - – -
    Bat in the end: it’s most IMPORTANT THAT IT TAKES GOOD PICTURES. Period.

  • Jay-Arr says:

    I’m blushing . . . . . . . .

    When I lift up mine eyes… from the spec-sheet, and look at the image,
    it shure’s got a hot-shoe for external Flash.

    I apologize.

    Squeeze, don’t jerk ! ;)

    I’ll try and remember that.

  • TT says:

    Yeah, image quality is everything — unless it isn’t to you, that is. Hard to pass up the opportunity for a discount DSLR that has everything over trying to collect several lenses to go with a real DSLR (for which the body will cost over $500 by itself), so I’ll be watching for the first reviews to see some real ISO photo evaluations. I’m also wondering about how well the low light features really work. I suspect it will be good, but will it be good enough? With a DSLR you can get a faster lens; with a bridge camera it either works or doesn’t. Then there’s the question of using CMOS instead of Super CCD technology, not to mention a new, untested modification to CMOS. Will it still give me that wonderful FUJI color even in low light?

  • dave says:

    errr i predict image quality will be comparable to that of a \discount\ DSLR overloaded with features

  • dave says:

    errr i predict image quality will be comparable to that of a “discount” DSLR overloaded with features

  • Photo-John says:

    I’m sure you’re right, Dave. But you couldn’t get a digital SLR with a lens and features like this for anywhere near that $499 price tag. Plus, not everyone wants the responsibilty of a true DSLR. I think these bridge superzoom cameras have a legitimate place in the digital camera spectrum. And right now, I think this is the most interesting superzoom on the market.

  • David says:

    I would have to agree John, most people buying DSLR’s at the lower end of the market, think that it will help them take better photos, and there’s no disputing, they do take crisper pictures, but they are limited then by there lens choice, and would be better off learning more about how to take better photos with a lesser camera first!
    Most in reality, never need the quality of a DSLR, or can afford the full kit, and a bridge camera is the next best thing, as an avid traveler, I find they are perfect, one single medium sized unit, with a large manual zoom lens, which is fixed to keep dust off the sensor, all the extras needed are spare batteries!
    If the HS10 is half the camera it looks on paper, and takes better pictures than my trusty Minolta A200, then I’m sold!!

  • sachin says:

    When it will available in india and whats a price?

  • Jace says:

    It sure looks good for me……. It’s good to have cameras with large zoom and especially for the likes of us who don’t actually know how to operate a DSLR fully.

  • dinesh puri says:

    i have read a lot about this camera and have finally decided to have one. although i know i needed an slr. still it is the one you can carry every where with you. fuji also writes about hd still pictures lets experience ourselves and see the difference.

  • adi moerti says:

    excellent Bridge Camera with a DSLR feel n awesome Monster Ultra Zoom…

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