Canon Japan Unveils the White Kiss DSLR – An All-White EOS Rebel SL1 / 100D

Canon DSLR Featured News

Canon just announced a new white version of their EOS Rebel SL1 / 100D DSLR, the smallest digital SLR on the market. The Canon EOS Kiss X7 (White), along with a new white EF 40mm f/2.8 STM pancake lens, will only be offered in the Asian market. The reason we’re mentioning it here is Canon recently posted a teaser page for it on their Korean Web site. The teaser generated a lot of speculation. It had a photo that showed a camera under a white sheet with the cryptic text, “the white world is starting from Canon Nov 2013.” I generally avoid discussing camera rumors, and even I got sucked in (our teaser article).

Canon EOS Kiss X7 White

Unless you’re really into white cameras and you live in Asia, this is not a very exciting announcement. And it also goes to show why speculating on unannounced, forthcoming cameras is kind of silly. Most of the guesses about what the new camera might be were pretty far off. Well, mine were, anyway. I was betting on a new pro body or the long-awaited Canon EOS 7D Mark II. Obviously, I should stick to analyzing cameras that are already on the market. And I probably shouldn’t play the lottery, either.

Canon Japan EOS Kiss X7 (White) Press Release >>

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About the author: Photo-John

Photo-John, a.k.a. John Shafer, is the managing editor of and has been since the site launched back in 1999. He's an avid outdoor enthusiast and spends as much time as possible on his mountain bike, hiking or skiing in the mountains. He's been taking pictures for ever and ever, and never goes anywhere without a camera.

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